UPDATE: Toothpaste has been reasonably priced again. Thanks MYSUPPLEMENTSHOP. This product isn't a luxury, it's a necessity. It has really changed the health of my gums and teeth, I don't intend to use any other toothpaste but this one. Glad I can afford to get it here. The toothpaste is great as I mention in my review, however the three stars rating is for the increase in price, in less than a month the price has been increased by 187%. I paid 5.00 for one tube of this toothpaste but now it's over 14 dollars. That's insane, and all in such a short time too. I might as well get it from stores here in Toronto. I wish I had known about this toothpaste years ago. I really thought that my oral hygiene routine was good until I tried this and saw how different my teeth looked after one use, let alone after a week. I'm never going back to regular drugstore toothpastes. Even the prescription toothpaste given to me by my dentist can't compare to this one. It does remove plaque. Keeps my whole mouth clean and works well to fight bad breath too. Ingredients are just great, it's got a good amount of xylitol and none of the harmful ingredients found in commercial oral products. Taste is amazing (if you like cinnamon) and there's no aftertaste once you rinse your mouth. It's safe enough for kids to use in case they accidentally swallow it. I also tried their other version with the mint flavor and it's just as good, same ingredients except for the essential oils. I really love and trust Now Solutions, hope they never discontinue this toothpaste nor the others. UPDATE: I had to come back and update my review. Today I had a dentist appointment for a cleaning session. Previously I was told I needed cleanings every 3 months due to the the amount of plaque/tartar I get on a regular basis. Today my hygienist was in shock, she couldn't believe the change and improvement of my gums. I had 4mm to 7mm gum pockets in literally every inch of my gums. Right now I have only three 4mm gum pockets, the rest disappeared, shrank. I'm so glad. All I'm using is this toothpaste and the blue therabreath mouthwash, flossing and brushing my teeth 3 times a day. My hygienist now says I can have the appointments every 6 months and told me to continue with my oral care routine. Thanks to Now Solutions for making this product and MYSUPPLEMENTSHOP for having it available and at such a great price. I'll forever buy this toothpaste. Oh, if you don't like the cinnamon flavor get the Refreshmint one, it has the same ingredients with only different essential oils.

Daughter's love it this is the best cinnamon toothpaste for kids isn't too spicy very subtle and the Xylitol keeps bacteria from sticking to their teeth no cavities yet

SMILES

.. Yes ... EXCELLENT , cause , this is not the first one & for sure more will coming soon ...

Love this toothpaste! I have recommended many of my patients to purchase and try this paste. It lowers tarter in between cleanings by approximately 50% and whitens along with less ingredients that cause mouth sores and irritations. As a dental hygienist I feel the xylitol in the paste also does a nice job preventing decay. To be clear, studies have shown xylitol should be used orally for approximately 2 minutes three times a day to prevent decay. Use the paste twice a day and then supplement with a xylitol candy, gum or mint for the three times per day. Unless you want to brush 3 times a day!!!

I've been using this toothpaste for 2 weeks and I am really impressed with results! It cleans very well, the cinnamon taste is great and not too strong, love the gel texture and I've noticed already that my teeth are whiter already! The quantity is great for such a low price, I've bought pricier toothpaste in the past that never satisfied me as much as this one does. The ingredients are all known to me, no weird ones at all, that's quite reassuring. I will repurchase for sure. Highly recommend 👌.